Our goal is to provide our customers with high-quality products and outstanding service. You can be assured that your order will be handled with utmost care and your questions will be answered honestly and promptly. That is the only way that we believe in doing business.

Our Shops

About Wingra Direct

We own and operate the niche retail websites The Rust Store and SharpeningSupplies.com. We stock and ship products all over the United States from our centrally located warehouse in Madison, Wisconsin.

About the Sites

The Rust Store sells products for rust prevention, rust removal, rust conversion and moisture control. The site, The Rust Store, features online shopping and helpful rust-related information.

SharpeningSupplies.com was developed to help you keep your edges sharp. We specialize in sharpening supplies for culinary, woodworking, gardening and hunting/outdoors. The web site, SharpeningSupplies.com features online shopping and information.

Quality Products

When you shop with us you can feel confident that the item you purchase is going to work. We do not waste your time with gimmicks or inferior products. We carry only high-quality products that we know will get the job done. We represent a variety of manufacturers and will help you find the best product for your needs. Products are in stock and ready for same-day delivery.

Outstanding Service

Our success is directly related to our ability to satisfy our customers, so we take customer service very seriously. We are available to answer your questions and will respond to requests in a timely manner. We get your products shipped out as quickly as possible. In fact, if you order by 2 pm CST, your order will ship the same day. If you have questions once you receive your item, just give us a call.

Satisfaction Guaranteed

We believe products should work as advertised. We have tested the products ourselves and stock only items that are high quality and offer good value. We describe our products truthfully and only suggest products that we feel will work for you. We stand behind our products after they arrive at your door. If you are not satisfied with your product, you can return it for a full refund or exchange. There is no restocking fee.

Contact Us

Wingra Direct
8376 Murphy Dr
Middleton, WI 53562