Welcome to Wingra Direct. We own and operate three niche retail websites: The Rust Store, SharpeningSupplies.com, and WisconsinGoods.com. We stock and ship products all over the United States from our centrally located warehouse in Madison, Wisconsin. Our goal is to provide our customers with high-quality products and outstanding service. You can be assured that your order will be handled with utmost care and your questions will be answered honestly and promptly. That is the only way that we believe in doing business.

The Rust Store sells products for rust prevention, rust removal, rust conversion and moisture control. The site, The Rust Store, features online shopping and helpful rust-related information.

SharpeningSupplies.com was developed to help you keep your edges sharp. We specialize in sharpening supplies for culinary, woodworking, gardening and hunting/outdoors. The web site, SharpeningSupplies.com features online shopping and information.

Our newest website, WisconsinGoods.com is a unique website specializing in products that are made in Wisconsin. The site sells a variety of products ranging from Rowe Pottery to Wigwam socks and Mepps fishing lures to Bending Branches canoe paddles. In addition, the website carries a variety of books by Wisconsin authors and Wisconsin logo merchandise.

Please feel free to contact us for more information.